For many reasons, corporate gifts are meant to be shared between you and someone you know in your corporate field. It is a token of respect and admiration that you feel towards the person and does not involve any branding. Sometimes, corporate gifts get overbranded intentionally or unintentionally, creating a mindset between you and the receiver that the agenda behind corporate gifting is the promotion of your company. Though it is, let’s keep it a little hush and focus on other benefits of corporate gifting.
With a bit of thought, you can avoid making your corporate gift look overbranded. Before that, you should know what corporate gift overbranding is and why we should avoid it in the first place. Keep reading this Fluorescent Studios article to learn the details.
WHAT IS OVER-BRANDING YOUR CORPORATE GIFT
Overbranding a gift is the excessive slathering of brand names and logos all over the product or the product's packaging making it more like a promotional item rather than a gift. Always keep in mind that this gift will not only spread awareness about your business but also help you make professional relationships better. Branding can provide ROI for corporate gifts, but over-branding is more like giving away gifts that companies send to stakeholders and customers. When someone shares a gift in the corporate field with another client, colleague, etc., there should be a balance between maintaining it as a gift and along with the brand’s logo. Ensure that your gift doesn’t have to shout for promotion, whenever someone lay their eyes upon the gift, your logo should speak for itself.
WHY AVOID IT?
Since businesses use corporate gifting as a direct way to appreciate their clients and employees, and an indirect way to promote their business, one must avoid overbranding it. It may sound like a crow, you can’t avoid it but can certainly throw something at it so that it flies away. Similarly, an overbranded gift may not appeal to a client, and they may pass it to their office helpers; hence, a waste. Moreover, such a gift will also put your reputation at stake.
WAYS TO AVOID OVERBRANDING
Let us be your guide into the world of thoughtful gifting and our top suggestion for how you can avoid overbranding your corporate gifts.
Avoid having huge logos or names of the company printed on the product
The first and foremost way to stop your gift from looking overbranded or promotional is by ensuring that the gift doesn’t have a huge logo or brand name, you must keep it to minimal. If you are gifting 3-4 items in a gift, ensure that not all of them have your business logo. That way your client may keep it for personal use. Though the product may not have any logo on it, the receiver will always remember who gave it to them.
Opt for personalized gifts
Personalized gifts are a clever way of ensuring that your gift to your client, boss, or any other colleague from your corporate field without being overbranded. Choose something they like or would mean something out of the office ambiance. Making it less obvious is the key.
Try to avoid products that your company manufactures
There are too many ideas that you can get when it comes to corporate gifting. Hence, it will be easy to choose a gift amongst all that is necessarily not made by your company. Even if it is, it should not be mentionable. It should be more about your gratitude for the receiver than your company. Fluorescent Studios can help you with corporate gifting ideas.
Gift something that compliments your bond with the receiver
If you admire the person you are looking for a gift for, even on a job level, it will be a great idea to give something that would clearly show your gratitude or respect for the receiver. It will not just make your gift look not- overbranded but also make it memorable.
Remember, corporate gifts help you connect with other businesses, improve the brand’s reputation in the market, and help in maintaining goodwill. Therefore, it is extremely important that you make note of such things while finalizing your corporate gifts. Another way to track the same is to get in touch with Fluorescent Studios.
As a business, we understand your concerns and hence, thoughtfully create customized gifts for your business with end-to-end corporate gifting solutions. For more information, please visit us at https://www.fluorescentstudios.in/.
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